Brochures

Brochures tend to be more random-access, rather than linear-access, documents. The audience probably won't read from beginning linearly to the end as they would a report. One question though--what is linear reading of a document consisting of panels of information folded one to three times? In order to guide the audience through the panels of the brochure in a certain order, you must use graphics, design elements, and headings skillfully. However, at the same time, you must develop text so that it will be understandable and effective whatever order is used.

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Brochures are developed for a multitude of audiences, purposes, and uses.The audience for a brochure first sees the cover and, then if they turn the brochure over, the "back." In a very brief amount of time, you must convince the audience to read the entire brochure. Extremely important in accomplishing this goal are cover design and concise text that both serve as a "title" and "teaser" for the brochure. Also included on the cover may be company name and logo. The "back" panel normally contains contact and possibly reference information that the audience may want to be able to access quickly after having read the brochure. It is assumed that the audience will glance at the back, not need the information provided at the moment, leave it to be read later, and flip back to the cover and read through the brochure. Brochures tend to be more random-access, rather than linear-access, documents. The audience probably won't read from beginning linearly to the end as they would a report. One question though--what is linear reading of a document consisting of panels of information folded one to three times? In order to guide the audience through the panels of the brochure in a certain order, you must use graphics, design elements, and headings skillfully. However, at the same time, you must develop text so that it will be understandable and effective whatever order is used.